Marketing Strategy

Marketing Strategy Consultation

The partners at Ricker Duval have extensive experience with company brand building, local marketing programs, and affordable social media strategies in a range of different circumstances.

Why Ricker Duval Business Solutions?

The principals of the company, Judy Ricker and Jill Duval, have different, yet complementary business and educational backgrounds. The company blends Ms. Ricker’s MBA in Finance and her extensive business and financial management background with Ms. Duval’s unique entrepreneurial, new product development and marketing experience, plus her prestigious CTNext’s Entrepreneurial Innovation Award to create a remarkable partnership skill set.

Add a notable dash of energy and the Ricker Duval partners will help you transport your company to a higher level through solid and creative marketing support.

Objectives of an Initial Marketing Consultation

An initial marketing consultation should be relaxed and open, allowing creativity and ideas from all participants to surface freely. The intent is never to critically judge past activities, but to explore immediate and perhaps longer term options that may meet your goals. Here’s a typical agenda for discussion:
Provide a brief summary of why, when, and how your company began.
  • What makes your product or service unique?
  • Where are you today? Is your business growing or stagnant?
  • Who are your target customers?
  • What is your current market share?
  • Who are your competitors?
  • Have you introduced any new products or services recently?
  • What is are your current marketing or advertising methods?
  • Have you used local media to develop brand recognition?
  • Do you currently have a website?
  • What are your principal objectives for the company?
  • What will success look like?
  • Have you tried social media initiatives? Facebook, email, SEO, other?
  • Do you actively participate in any community activities or positive social events?
  • Do you have a timeframe to your goals?
  • Is your company better than your competitors? In what ways? In what ways are you not better?
  • Do you have a marketing budget?
  • How should we proceed?
addresses your marketing strategy objectives

Wrap Up and Next Steps

During the discussion, some general ideas will surface that reveal important aspects of your business and your impression of Ricker Duval’s expertise in business and marketing strategy development. Perhaps some specific recommendations will arise naturally as part of the consultation.
If you are comfortable with moving forward, Ricker Duval will require your firm commitment to proceed with a detailed Marketing Plan that:

  • addresses your marketing strategy objectives
  • promotes your strengths
  • increases your brand presence
  • fits your budget

Customized Marketing Strategies

Ricker Duval will present you with a customized marketing plan with clear marketing strategies and detailed measurable tactics.
If your target customer base is local or regional or if you are a business-to-business enterprise, plans will naturally take a different course than if you target global online or direct-to-consumer sales.
Ricker Duval recognizes that one size does not fit all when addressing brand building. We will work with you to move the needle on your brand presence and help you to achieve your marketing strategy objectives.
Achieve your marketing strategy objectives.

Hire a Team of Professionals, But Pay Only for What You Need

Outsourcing company and personal functions that will distract from your company mission is important.
Working with the professionals from Ricker Duval Business Solutions will:

  • Ease the stress of trying to stay current with non-core activities
  • Provide expert, experienced input for marketing and financial decisions
  • Enhance your company’s reputation and bring a sharp, clear focus to your company image

From Financial Management to Marketing Support and more, making the Ricker Duval professionals a silent partner in your endeavor with a customized program of support will enhance your company’s performance while upgrading your image.

Contact us to discuss ways that Ricker Duval may help you reach your goals.


Contact Us