Your most impactful public relations strategy can be your company’s community outreach. Involvement demonstrates that beneath the hype of product advertising and promotion is a company committed to the betterment of the community and quality of life. The act of “giving back” not only can generate positive feelings but may also result in increased customer acquisition and retention.
Ricker Duval Business Solutions understands the personal and professional rewards for proactive community involvement and will assist our clients in finding effective ways to:
- Heighten public awareness of your company
- Introduce you to the broader public
- Develop respect and admiration for your commitment
- Establish you as a community influencer
What is Community Outreach?
Community outreach is a way for your business to connect its ideas and values to the surrounding community. While such efforts are not related to a marketing program to sell products or services, community involvement should be a part of your company’s Mission Statement.
How Community Outreach Helps Small Businesses
While carefully executed marketing plans and tireless sales efforts should generate concrete results, highly visible social responsibility can also move the needle in the right direction.
Positive public image, volunteer leadership and contributions, and commitment to community projects can yield better long-term results than thousands of dollars of targeted advertising programs.
In addition to the personal satisfaction of helping the community where you live and work, three principal benefits of community outreach and social responsibility are:
- New Customer Acquisition
- Customer Retention
- Employee Commitment and Retention
Customer Acquisitions and Conversions
Your presence in affirmative outreach programs gives you and your brand a more visible profile. Online shoppers who are searching for local services, for example, are more likely to take a closer look at a familiar name, one that they associate with community responsibility and leadership. Conversions from community involvement drive sales without substantial marketing expense.
If your new customer acquisitions are satisfied with your products or services, they are less likely to move on to other companies. Respect for your commitment to social responsibility can solidify the relationship.
Should a negative crisis ever occur, your customer base is more likely to remain loyal because of your ongoing participation.
Employees take pride in their company when they are encouraged to participate in positive community and social programs. Time and resources committed may be substantial, but the company gains notably from a lower employee turnover rate.
The Ricker Duval partners can help your company become a high-profile contributor to the community. Some initiatives might include:
- encouraging conversation and engaging with thought leaders and influencers in the community. Providing value to them can solidify a long-term, beneficial relationship.
- sponsoring some high-profile community activities that promote health and fitness, environmental responsibility and sustainability, adult education, animal protection, or other positive activities.
- active participation in community events.
- hosting Events and Seminars that educate citizens and leaders about important issues or programs.
- sponsor and actively support a youth sports team or league.
Using Social Media for Community Outreach
As a distinct element of your image enhancement strategy, Ricker Duval can assist clients by creating a Facebook business page that engages area residents and groups to participate in fundraising activities to support a local no-profit or individuals in need of assistance. Email, Facebook, and Twitter campaigns can be used to promote an upcoming event that benefits the local pet shelter or other programs.
Get Started with Ricker Duval Business Solutions
Community outreach and involvement is an essential element of brand building. Besides the personal satisfaction gained from helping others, community activities place you and your company in a positive light in front of the entire community, something that no single (and expensive) marketing campaign can do.
The Ricker Duval professionals will be pleased to work with you to develop your community outreach opportunities.
Hire a Team of Professionals, But Pay Only for What You Need
Outsourcing company and personal functions that will distract from your company mission is important.
Working with the professionals from Ricker Duval Business Solutions will:
- Ease the stress of trying to stay current with non-core activities
- Provide expert, experienced input for marketing and financial decisions
- Enhance your company’s reputation and bring a sharp, clear focus to your company image
From Financial Management to Marketing Support and more, making the Ricker Duval professionals a silent partner in your endeavor with a customized program of support will enhance your company’s performance while upgrading your image.
Contact us to discuss ways that Ricker Duval may help you reach your goals.